How we, as lawyers, communicate with our lay clients is something that has always fascinated me.
Paul Sullivan, Creative Director
I was called to the Bar in 2001, dual-qualifying as a Solicitor in 2008, and I’ve often found that the Latin maxims that we may view as the tools of our trade are seldom of comfort to an accused who will only really want to know if they’ll be home for Christmas!
This led me to develop various client-centric leaflets, alongside regular printed newsletters, to demystify ‘legalese’ with a soft cross-sell of property services to litigation clients and vice versa.
Twenty years on, I am a Chartered Marketer and Professional Support Lawyer creating unique, engaging content for law firms that can be communicated by email and social media to engage past, present and future clients.
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