If you are used to writing your own web content, then you probably know just how much the internet is saturated with similar information. There is just so much information that it is hard to create something that stands out from the crowd.
This is where 10X content comes in. Your goal here is not to create content that is better than the top 10 highest rankings on Google. No sir! The goal is to create content that is 10X better than any on the first page of Google.
Doubtless, that is easier said than done. So, where do we begin?
What are you talking about?
To produce highly helpful and valuable content to readers, you must understand it thoroughly and deeply. Try and get into the reader’s mind and ask yourself, “Why are they asking the question? What do they want to know exactly? Do I answer their core question?”
For instance, if someone types “the top highly rated movies in 2021”, what they are searching for is a great movie to watch. Here you can research user ratings, awards, popularity, and editorial ratings.
You can then create content around the topic of top-rated movies of 2021. Perhaps not the most relevant content for a solicitor’s blog though!
When it comes to creating 10X content, you need to be exceptional. This will help set your content apart from the crowd.
The idea here is that you want to present information in such a way that it has not been done before. This is because Google will have already ‘seen’ that type of information before and knows that it is not original.
In other words, provide a unique perspective on the subject and one that is not common on every website on the internet.
Answer the question
Most site visits are often done to find a solution to a problem. Readers are searching for answers. They are searching for help. It is up to you to provide that help.
To create 10X content, you can’t just provide an answer. Make sure you provide one that is powerful and hard to replicate by other websites.
Make sure you hit the core of the reader’s problems as you search for an answer. Put yourself in the shoes of the reader. What exactly do you want to solve? How do you want to solve it? Do you want to get a quick and simple answer or do you want to understand your problem fully?
Search out different ways to solve the problems then find out the weaknesses in the different methods. After all, a method could solve a problem but still leave an issue.
Find out the nitty-gritty about the problem then come up with a solution that seems full proof, easy and efficient.
Show your working out
Now it’s time to present your content to readers. Make sure that they at least understand the lengths you have to go through to draw your conclusions. Take them to step by step in simple language.
Help them see the challenges of using each method for instance, and take your readers through each concept carefully.
As you do this, your readers can relate. Eventually, the content should bring them to the best conclusion and the best solution.
The bottom line
Creating 10X content means coming up with something 10 times better than the best rating on Google. This means evaluating the top ratings and making sure that your offer is of higher quality and solves reader’s problems faster and more efficiently.